Company BackgroundBarrel partners with CPG brands to elevate their online presence and drive growth through e-commerce, website optimization, email, SEO, and content strategy. As a globally distributed team, we are united by a mission to help clients succeed through thoughtful, customer-centric solutions. Our goal is to create experiences that resonate, add value, and build lasting connections with their communities.The RoleWe’re seeking a mid-level Designer to collaborate with our team in leading and executing digital-focused projects. This role would be on an ongoing, retainer basis. Projects include e-commerce experiences, web/mobile apps, extending visual guidelines to new assets, and research and applying ecommerce best practices to all designs.We’re seeking a multi-faceted designer to collaborate with our team on eCommerce websites, web/mobile apps, brand identity systems, and any other interactive, marketing, and communication challenges that design can solve.For Barrel, design is the process of thinking, planning, and imagining products that effectively solve problems for our clients. In addition to creating compelling visuals, our design team plays a key part in crafting intuitive user experiences through wire-framing, mapping user flows and navigation, and developing micro-interactions. Our design team is always evolving and eager to explore innovative solutions that’ll help our clients grow their business.ResponsibilitiesAt Barrel, we value openness, constant communication, and a sense of humor. No matter your level of skill, we look first and foremost for a cultural fit. Our culture revolves around our core behaviors: Continuous Growth & Learning, Focus & Discipline, Team-First Mentality, and Positive Attitude. Ideate and execute on compelling design conceptsCreate conceptual and practical designs that map back to the client’s business goals, audience, and verticalMaintain high standards in the work created and ensure only the best work is shared with the clientAdvise clients on industry best practices when appropriateAccurately estimate time to complete workContinually experiment with new tools and technologiesAbility to research and provide strategic, goal-driven solutions for clientsCollaborate with other designers, both in-house, and freelanceProvide useful contributions to team meetings and conversations, actively participating in client meetings and workshopsProvide thoughtful and constructive feedback to all team members during presentationsMentor to junior designers and internProactively explores new toolsUses AI to improve workflow efficiency and streamline the design processSkills:Strong visual design aesthetic and conceptual thinking. Strong handle of layout, navigation, typography, colors, and image composition as applied to web and mobile experiences.Maintain a meticulous attention to detail in all deliverablesAbility to work both autonomously and collaboratively with the team. As a designer, you will not only be expected to bring your own creative ideas to the table but also flawlessly execute on the shared project vision.Possess excellent written and verbal communication skills, especially when talking about design and collaborating with other team members.UX and UI skillset including wireframes, sitemaps, information architecture, Experience building data-backed designs.Ability to articulate digital design and web terms and can speak confidently to clients about web platforms, how designs will function and how designs will be implemented.Excellent and efficient organizational and time management skills; able to self-manage and prioritize tasks to ensure work is delivered on time and of the highest quality.Experience designing for omnichannel including Amazon A+ Creative, email, social, and campaigns.Experience:Associates or Bachelors degree in Advertising, Graphic Design or similar discipline3-5 years digital design experience; prior experience in an agency is a preferredSolid working knowledge of the Figma and Adobe Creative Suite; experience with Webflow is a plusWorking knowledge of HTML/CSS preferred, but not required (our designers are not expected to code websites)Solid knowledge of industry tools and understanding of designing intuitive and responsive user experiences

About UsBarrel partners with CPG brands to elevate their online presence and drive growth through e-commerce, website optimization, email, SEO, and content strategy. As a globally distributed team, we’re united by a mission to help clients succeed through thoughtful, customer-centric solutions. Our goal is to create experiences that resonate, add value, and build lasting connections with their communities.The RoleWe’re seeking a Freelance Digital Designer with strong expertise in Shopify and DTC e-commerce UX/UI design. This is a freelance, project-based role (not full-time). You’ll collaborate closely with our team to design and strategize e-commerce experiences, expand digital style guides, and apply UX best practices across all deliverables.The ideal candidate creates engaging, brand-forward, and high-converting e-commerce experiences grounded in DTC and UX best practices. At Barrel, design is both strategic and creative—our designers help shape intuitive user experiences through wireframes, user flows, and thoughtful design systems.Key ResponsibilitiesConcept and design engaging e-commerce experiences for Shopify DTC brandsCreate key UX deliverables including strategy decks, sitemaps, and wireframesTranslate briefs into high-quality, functional designs aligned with client goals and audiencesLead or support client meetings and workshops when neededAdvise clients on e-commerce and UX best practicesCollaborate with creative, development, and project management teams throughout the processCreate detailed annotations and responsive designs for handoffBuild and maintain comprehensive Figma style guides and component librariesQualifications4+ years of agency or freelance experience in digital designProven experience designing Shopify e-commerce experiences (product pages, checkouts, landing pages)Experience with CPG brands (food & beverage, skincare & beauty, supplements)Experience with Shopify Themes is a plusProficient in Figma (including prototyping and component systems)Deep understanding of UX/UI best practices for e-commerceStrong communication skills and ability to clearly present design decisionsSelf-managed and proactive, with strong organization and attention to detailComfortable working asynchronously in a remote-first environment

About Us:Barrel partners with CPG brands to elevate their online presence and drive growth through e-commerce, website optimization, email, SEO, and content strategy. As a globally distributed team, we’re united by a mission to help clients succeed through thoughtful, customer-centric solutions. Our goal is to create experiences that resonate, add value, and build lasting connections with their communities.The Role:We’re seeking a Freelance Designer to collaborate with our team in leading and executing digital-focused projects. This role would be on an ongoing, retainer basis. Projects include e-commerce experiences, web/mobile apps, extending visual guidelines to new assets, and research and applying ecommerce best practices to all designs.As a designer at Barrel, you carry the responsibility to not only ideate and execute on creative and intelligent design concepts but to lead by example, motivate other team members, and therefore, reach the highest standards of work. We are looking for someone who is a creative problem solver who combines visual design and product design, knowing how to build appealing and functional experiences.For Barrel, design is the process of thinking, planning, and imagining products that effectively solve problems for our clients. In addition to creating compelling visuals, our design team plays a key part in crafting intuitive user experiences through wireframing, mapping user flows and navigation, and developing micro-interactions.Key Responsibilities:At Barrel, we value openness, constant communication, and a sense of humor. No matter your level of skill, we look first and foremost for a cultural fit. - Ideate and execute on creative concepts- Create conceptual and practical designs that map back to the client’s business goals, audience, and vertical- Maintain high standards among the team and ensure only the best work is shared with the client- Confidently lead client meetings and workshops as requested- Confidently delegate tasks to and provide support for juniors members of the team- Challenge clients on their requirements and advise on best practices- Take and develop briefs from CD/ACD/account team into execution- Contribute to and drive the process with both internal and client teams- Provide scoping estimates for new and ongoing client work as requested- Continually experiments with new tools and technologies, and prototypes with those existing. Encourages the same among the team- Provide, and often lead, useful contributions to team meetings and conversations- Provide thoughtful and constructive feedback during presentations and critiques of junior team members’ workSkills Required- At least 4+ years of agency experience preferred, demonstrated expertise in digital design. Product design experience is a bonus.- Has a solid knowledge of industry tools and understanding of designing intuitive and responsive user experiences- Has a strong digital and web vocabulary. Can speak confidently to clients about web platforms, how designs will function and how designs will be implemented.- Able to work efficiently under pressure and tight deadlines, always aware of budgets and time spent- Possess strong project management and organizational skills, able to confidently communicate with external teams and clients alike- Able to articulate thoughts clearly and concisely in all verbal and written communications- Maintains a meticulous attention to detail in all deliverables- Has the foresight to see upcoming challenges and proactively plans ahead to ensure all deadlines are met

About Us:Barrel partners with CPG brands to elevate their online presence and drive growth through e-commerce, website optimization, email, SEO, and content strategy. As a globally distributed team, we’re united by a mission to help clients succeed through thoughtful, customer-centric solutions. Our goal is to create experiences that resonate, add value, and build lasting connections with their communities.The Role:At Barrel, the CRO Strategist leads conversion rate optimization and A/B testing across our client accounts. This is a hands on, analytical role focused on improving Shopify website performance through research, testing, and clear strategic thinking.You’ll work closely with strategy, design, development, and account teams to identify opportunities, define priorities, and turn insights into measurable improvements. You’ll help clients understand how CRO and thoughtful experimentation support broader business goals.We’re looking for someone who enjoys ownership, thinks in systems, and can balance execution with strategy.Key Responsibilities:Establish CRO KPIs and build A/B testing roadmaps for newly launched and existing Shopify websitesAudit websites and provide strategic recommendations based on UX best practices, usability standards, and performance dataUse GA4, Shopify analytics, and qualitative tools to identify conversion and engagement opportunitiesPlan, run, and analyze A/B and multivariate testing initiativesClearly define, report, and present test performance and learnings to clientsPartner with designers and developers to implement CRO strategies and experimentsDevelop internal and client facing POVs, guidelines, and templates related to CRO, performance tracking, and testingSupport SEO strategy by identifying growth opportunities through content audits, site structure review, and traffic analysisCollaborate with client teams to align CRO and SEO efforts with broader business goalsStay current on CRO, Shopify, and digital marketing best practices to continuously improve our approachSkills:Strong hands on experience across the CRO lifecycle, from research through testing and analysisProven experience running A/B testing programs and building testing roadmapsComfortable working with GA4, Shopify analytics, and qualitative research toolsAbility to turn data into clear insights and actionable recommendationsClear written and verbal communicator, especially in client facing settingsOwnership mindset with the ability to manage multiple workstreamsCollaborative and comfortable working across strategy, design, and developmentExperience:Experience working with ecommerce brands, preferably on ShopifyAgency experience is a plusFamiliarity with experimentation platforms such as VWO, Convert, or similar tools

About Us:Barrel partners with CPG brands to elevate their online presence and drive growth through e-commerce, website optimization, email, SEO, and content strategy. As a globally distributed team, we’re united by a mission to help clients succeed through thoughtful, customer-centric solutions. Our goal is to create experiences that resonate, add value, and build lasting connections with their communities.The Role:We're looking for a Director of Strategy to lead and elevate the strategic output across all of our client engagements. This role will oversee a team of specialists spanning CRO, retention marketing, SEO, and GEO, ensuring that our strategic recommendations are cohesive, data-informed, and deeply connected to the broader business goals of the brands we serve.The right person for this role understands that e-commerce is just one piece of a much larger customer journey. You'll bring a strong foundation in retention strategy and lifecycle marketing, but more importantly, you'll grasp how DTC channels fit within an omnichannel ecosystem for CPG brands, from retail to wholesale to Amazon and beyond. If you don't understand that connectivity, it's hard to truly add value to the types of brands we partner with.Key Responsibilities:Lead and mentor a team of strategists across CRO, retention, SEO, and GEO disciplines, providing guidance, feedback, and professional development supportEstablish and maintain strategic standards and frameworks that ensure consistency and quality across all client engagementsPartner with account and project teams to translate client business objectives into actionable strategic roadmapsConduct strategic reviews of ongoing work to identify opportunities for optimization, cross-channel integration, and improved performanceStay current on industry trends, platform changes, and emerging best practices in e-commerce, CPG, and omnichannel retailContribute to new business efforts by shaping strategic approaches for pitches and proposalsSkills:Deep understanding of e-commerce retention strategies, including email and SMS lifecycle marketing, loyalty programs, and subscription modelsFamiliarity with omnichannel dynamics for CPG brands and how DTC, retail, wholesale, and marketplace channels interact and influence each otherAbility to connect dots across channels and disciplines to see the bigger picture that others might missStrong communication skills with the ability to present strategic recommendations to senior client stakeholdersA bias toward action and iteration over perfection, with the ability to move quickly while maintaining qualityNatural inclination toward developing people and helping team members level up under your guidanceExperience:7+ years of experience in digital strategy, e-commerce, or performance marketing, with at least 3 years in a leadership or management roleExperience overseeing or collaborating closely with specialists in CRO, SEO, paid media, or analyticsDirect experience working with CPG brands or other e-commerce verticals where you've seen the full complexity of the customer journey across channels is a plusA track record of managing ongoing client relationships that have led to measurable results, whether that's retained accounts, expanded scopes, or documented performance improvements

Barrel is currently looking for an experienced Tech Lead to join our team. As a remote-first company, you may work from anywhere in the U.S. The Tech Lead is responsible for technical project success and works closely with project team members to ensure that our technical solutions are delivered on time and under budget. While writing code and understanding of the software development lifecycle is a prerequisite for the role, a large part of your time will be spent architecting an approach, working with the team to plan sprints, writing tickets for engineers to execute, reviewing and testing their code, interfacing with QA team, and managing deployments. You’re a proactive problem solver, can leverage tools like AI to be more efficient, and have a strong sense of leadership amongst the team and clients.Key Responsibilities:Research and evaluate software technology options and weigh the cost/benefit analysis when relying on third-party platforms, apps, plugins, services, etc.Assist with identifying level of effort to provide initial estimates and inform scoping efforts.Brainstorm and communicate technical solutions directly with clients in a courteous and professional manner.Ensure that correct technology processes are being employed and followed on projects.Contribute to best practices, workflows, and standards and company knowledge sharing.Present simple solutions and alternatives for complex and expensive problems.Lead and oversee developers while assisting with their execution on current projects with new tasks.Hands-on code review and technical collaboration to support developers resourced on customer projects to remove blockers in the architecture or development process.Provide a strong point of view on technical approach for projects, including research and proof-of-concept prototypingEstimate and plan with leadership teams on tech strategy or red flags in pre-sales conversationsManage the delivery by staying on top of all project technical requirements, scope, specs, documentation, and assumptions and communicating gaps in expectations/agreements.Be an articulate voice during client discussions, building confidence and trustWork through bugs/QA issues/project roadblocks, and adapt to changes as they happenCommunicate personnel needs, challenges, or issues to the Director of Software Engineering or CTORun scrums or scrum-like process with PMs to effectively manage engineers against a project and its timeline and deliverablesSkills:Hands-on experience both in frontend development (HTML, CSS, JS, LIQUID) and backend development (LAMP, MERN, JAM)Proficiency in project management tools such as Google Suite, Slack, Basecamp, JIRA, Harvest and ForecastAbility to simplify complex technical concepts to non-technical audiencesBe an articulate voice during internal and external presentationsExcellent verbal, written, presentation and interpersonal communication, organizational, leadership and time-management skillsWorking knowledge of the Shopify ecosystem, including platform features, apps, and integrations, with the ability to translate this knowledge into actionable strategies for clientsAnalytical mindset with the intellectual curiosity to seek contextSelf-motivated and detail-orientedLevel-headed and positive under pressureAbility to thrive in a fast-paced environment with multiple clients and projects, balancing competing priorities effectively Experience:4+ years of education; e.g. Bachelor’s or Master’s degree in Engineering, Computer Science or similar relevant field; relevant work experience including freelance and/or entrepreneurship considered5+ years of software engineering for the web3+ years of experience with Shopify and migrating to Shopify from other platforms2+ years of technology experience within a design and/or digital agency

About Us: Barrel partners with CPG brands to elevate their online presence and drive growth through e-commerce, website optimization, email, SEO, and content strategy. As a globally distributed team, we’re united by a mission to help clients succeed through thoughtful, customer-centric solutions. Our goal is to create experiences that resonate, add value, and build lasting connections with their communities.The Role: As a Project Manager, you will be responsible for leading Shopify ecommerce projects from inception to launch, ensuring seamless execution across design, development, and integration phases. While this is not a hands-on development role, you must have a strong technical understanding of Shopify, third-party integrations, and custom development approaches to guide project execution effectively. You will proactively identify gaps, risks, and opportunities, collaborating with engineers, designers, QA, and stakeholders to keep projects on track. Your ability to manage scope, budget, and timelines while maintaining profitability will be key to your success. Key Responsibilities:Define and document clear project plans, timelines, and milestones for Shopify builds and integrations.Work closely with software engineers and QA to establish an execution strategy, ensuring the right technical solutions are chosen.Ensure all project requirements—including features, integrations, and theme customizations—are clearly defined and documented.Maintain a detailed understanding of effort estimation, resource allocation, and technical feasibility for each project.Proactively manage scope, ensuring that out-of-scope requests are either reined in or processed via formal change orders.Act as the primary liaison between clients, developers, designers, and other stakeholders.Provide clear, proactive communication regarding project status, priorities, next steps, and risks.Ensure detailed and organized documentation in project management tools, tickets, and client communications.Surface and escalate risks early to prevent delays or budget overruns.Monitor project progress and course-correct as needed to maintain schedules and budgets.Ensure a defect-free launch process, coordinating testing, bug tracking, and resolution efforts.Maintain a balance between process and flexibility, adjusting workflows to fit project complexities and constraints.Skills:Working knowledge of the Shopify ecosystem, including platform features, apps, and integrations, with the ability to translate this knowledge into actionable strategies for clientsAnalytical mindset with the intellectual curiosity to seek context and insight behind numbers, coupled with strong business acumenAbility to thrive in a fast-paced environment with multiple clients and projects, balancing competing priorities effectively Excellent verbal, written, presentation and interpersonal communication skillsSelf-motivated and detail-orientedLevel-headed and positive under pressureProficiency in project management tools such as Google Suite, Slack, Basecamp, JIRA, Harvest and ForecastAbility to thrive in a fast-paced environment with multiple clients and projects, balancing competing priorities effectively Experience:3-5 years of experience in an eCommerce environment, ideally as a Project Manager, eCommerce Manager, or similar Agency experience a plusBachelor’s degree in Advertising, Marketing or similar fieldCompensation:Salary range for this fully remote position is $60k to $90k, depending on experience and location.

About UsBarrel partners with CPG brands to elevate their online presence and drive growth through e-commerce, website optimization, email, SEO, and content strategy. As a globally distributed team, we are united by a mission to help clients succeed through thoughtful, customer-centric solutions. Our goal is to create experiences that resonate, add value, and build lasting connections with their communities.The RoleAt Barrel, the Account Manager (AM) is the connector between our clients and our team. You will manage the day-to-day relationship with assigned accounts, making sure clients feel supported and projects stay on track. This includes staying on top of emails and Basecamp messages, scheduling meetings, preparing agendas, writing recaps, and documenting next steps.AMs at Barrel are also strategic partners. You will work with clients to understand their goals and help shape how our team supports their growth. While you will receive training on Barrel’s processes and approach, you are expected to bring curiosity, problem-solving, and a perspective that builds client trust. Over time, you will grow into leading more strategic conversations about website optimization, e-commerce best practices, and long-term planning.We are looking for someone who thrives in a fast-paced environment, enjoys juggling multiple accounts, and approaches challenges with persistence and a solutions-first mindset.Key ResponsibilitiesServe as the day-to-day point of contact for assigned clients, responding quickly and clearly to emails and Basecamp messagesSchedule and run client meetings, including preparing agendas, taking notes, and sending recaps with documented next stepsEnsure information flows smoothly between clients and internal teams by capturing feedback, assigning tasks, and tracking deliverablesSupport new client onboarding by setting clear expectations and aligning on Barrel’s processesDraft briefs, collect assets, and ensure client feedback is accurately documented for the teamCollaborate with Project Managers to keep projects on track, on budget, and aligned with client goalsBuild strong client relationships and foster trust through responsiveness, clarity, and consistencyMonitor project health and timelines, communicating proactively about risks or changesLearn and apply Barrel’s e-commerce strategies, contributing insights and recommendations that help clients improve their websites, strengthen retention, and drive growthSkills and StrengthsOrganization and detail orientation: Skilled at keeping track of multiple priorities, deadlines, and detailsStrong written and verbal communication: Able to write clear, professional emails and recaps, and lead client conversations with confidenceWorking knowledge of Shopify: Familiarity with managing content, products, or apps in Shopify. Coding is not required, but you should understand how brands use the platform operationallyOwnership mindset: Takes responsibility for follow-through and problem-solving instead of waiting for others to step inStrategic curiosity: Interested in e-commerce trends, tools, and tactics, with a desire to connect client goals to actionable recommendationsCollaboration: Able to balance client needs with input from designers, developers, and strategistsAdaptability: Comfortable juggling multiple accounts in a fast-paced environment without losing focus or composureComfortable using tools like Google Suite, Slack, Basecamp, and project tracking software (Jira, Harvest, Forecast experience a plus)Experience2 to 4 years of experience in an e-commerce, SaaS, or agency environmentPrior role in account management, client success, or a client-facing e-commerce or merchandising role preferredAgency experience is a plusBachelor’s degree in Marketing, Business, Communications, or a related fieldCompensationSalary range for this fully remote position is $70k to $85k, depending on experience and location.